Until 2014, Geoff McDonald was Global Vice President HR at Unilever. Today, he is committed to inspiring organisations to put purpose and wellbeing at the centre of everything they do.

His groundbreaking work in addressing the taboo associated with mental health in the corporate world has seen him giving Ted Talks, engaging with David Cameron and CEOs from Footsie 100 companies, and supporting the Royal Foundation (Princes William and Harry) in their mental health campaign.

He consults on how to address the stigma linked to depression and anxiety in the workplace, with particular emphasis on raising awareness of these issues and providing practical strategies for addressing this growing modern illness. 

Geoff’s HR experience has spanned leadership and talent development, organisation change, capability development, with particular reference to marketing, and business transformation with purpose at its core. With this experience come some real learnings on what may or may not work.

During his 25 years with Unilever (a global corporation with a turnover of £50 billion, 170,000 employees in 90 countries around the world), he led the development of Unilever’s global talent and leadership center of expertise and did groundbreaking work to transform Unilever's business model to put purpose at its core.

Now Geoff is devoting a significant amount of time consulting to organisations, helping them define and embed purpose as a driver of growth and profitability. He was recently appointed as strategic adviser to global PR and communications firm Burson Marstellar in the area of Corporate Purpose and Organisational Change.